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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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In this way the “personal digital assistant” is revealed as a market avatar, another Trojan horse in which the determination to render and monetize your life is secreted under the veil of “assistance” and embellished with the poetry of “personalization.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 260)

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