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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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In a Twitter targeted-ad experiment, IBM found that it could significantly increase click-through rates and “follow” rates by targeting individuals with high “openness” and low “neuroticism” scores on the five-factor personality analysis.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 277)

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