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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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It cannot be reduced to known harms and therefore does not easily yield to known forms of combat. What is this new principle of social order, and how do surveillance capitalists take command of it?

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 180)