The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

It catalogues public contest as the unfortunate but predictable outcry of foolish populations who exhibit a knee-jerk “resistance to change,” wistfully clinging to an irretrievable past while denying an inevitable future: Google’s future, surveillance capitalism’s future. The theory indicates that opposition must simply be weathered as the signature of the first difficult phases of incursion. It assumes that opposition is fleeting, like the sharp yelp of pain when a Novocain needle first pierces the flesh, before numbness sets in.