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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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Key to the story is that all of this action is prosecuted in support of a larger market process that bets on the future of our behavior and over which we have no knowledge or control.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 240)