The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

Later, in the summer of 2016, Google crossed that frontier with an announcement that a user’s DoubleClick browsing history “may be” combined with personally identifiable information from Gmail and other Google services. Its promised opt-in function for this new level of tracking was presented with the headline “Some new features for your Google account.” One privacy scholar characterized the move as the final blow to the last “tiny semblance” of privacy on the web.