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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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myPersonality had become the database of choice for the scoping, standardization, and validation of the new models capable of predicting personality values from ever-smaller samples of Facebook data and meta-data.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 273)

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