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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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order to create a motivational condition (“I want to be like my friends”) that increases the probability that a relevant priming message—the “I Voted” button—will produce action. The emotional contagion study exploited the same underlying social influence orientation.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 306)

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