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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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Surveillance capitalists adapted many of the highly contestable assumptions of behavioral economists as one cover story with which to legitimate their practical commitment to a unilateral commercial program of behavior modification. The twist here is that nudges are intended to encourage choices that accrue to the architect, not to the individual. The

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 295)

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