Resource

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

posted on January 25, 2024 in: Quote.

—

The aim of this undertaking is not to impose behavioral norms, such as conformity or obedience, but rather to produce behavior that reliably, definitively, and certainly leads to desired commercial results.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 203)