The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

the Aware Home project developed at Georgia Tech just a year before the invention of surveillance capitalism employed different practices that embodied very different assumptions: (1) that it must be the individual alone who decides what experience is rendered as data, (2) that the purpose of the data is to enrich the individual’s life, and (3) that the individual is the sole arbiter of how the data are shared or put to use.