The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

The big pattern here is one of subordination and hierarchy, in which earlier reciprocities between the firm and its users are subordinated to the derivative project of our behavioral surplus captured for others’ aims. We are no longer the subjects of value realization. Nor are we, as some have insisted, the “product” of Google’s sales. Instead, we are the objects from which raw materials are extracted and expropriated for Google’s prediction factories.