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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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The click-through was interpreted as a signal of relevance and therefore a measure of successful targeting, operational results that derive from and reflect the value of behavioral surplus.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 82)

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