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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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The corporation calculated that any negative reaction to the volume and persistence of tracking revealed by Timeline would be mitigated by the value of users’ active contributions to their own stocks of behavioral surplus as they fine-tune the information, add relevant photos, insert comments, and so forth.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 244)

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