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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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The first wave of prediction products enabled targeted online advertising. These products depended upon surplus derived at scale from the internet. I have summarized the competitive forces that drive the need for surplus at scale as the “extraction imperative.”

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 200)

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