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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

posted on January 25, 2024 in: Quote.

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The incursion itself, once unthinkable, slowly worms its way into the ordinary. Worse still, it gradually comes to seem inevitable.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 140)