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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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The notion that “human material was changeable”—that one’s personality, identity, awareness, and capacity for self-determining behavior could be crushed, eliminated, and replaced by external control

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 322)

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