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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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The predictive insights thus acquired would constitute a world-historic competitive advantage in a new marketplace where low-risk bets about the behavior of individuals are valued, bought, and sold.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 81)

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