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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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The rationality of capitalism reflects this alignment, however imperfect, with the needs that people experience as they try to live their lives effectively, struggling with the conditions of existence that they encounter in their time and place.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 32)