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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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The shift toward economies of scope defines a new set of aims: behavioral surplus must be vast, but it must also be varied. These variations are developed along two dimensions. The first is the extension of extraction operations from the virtual world into the “real” world, where we actually live our actual lives.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 201)