The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

There are differences among the various incarnations of “personalization” and “assistance” offered by the tech giants, but these are trivial compared with the collective urge toward total knowledge—about your inner states, real-world context, and specific daily life activities—all in the service of successfully training the machines that they might better target market operations to each moment of life.