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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

posted on in: Quote.

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These behavioral data available for uses beyond service improvement constituted a surplus, and it was on the strength of this behavioral surplus that the young company would find its way to the “sustained and exponential profits”

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 75)

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