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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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This new market form is a unique logic of accumulation in which surveillance is a foundational mechanism in the transformation of investment into profit. Its rapid rise, institutional elaboration, and significant expansion challenged the tentative promise of the inversion and its advocacy-oriented values. More generally, the rise of surveillance capitalism betrayed the hopes and expectations of many “netizens” who cherished the emancipatory promise of the networked milieu.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 53)