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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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—to produce a measurable, if weak, contagion effect. Finally, the Australian ad-targeting document points to the seriousness and complexity of the backstage effort to strengthen this effect by specifying motivational conditions at a granular level.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 307)