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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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twelve categories of “needs,” including “Excitement, Harmony, Curiosity, Ideal, Closeness, Self-expression, Liberty, Love, Practicality, Stability, Challenge, and Structure.” It then identifies “values,” defined as “motivating factors which influence a person’s decision-making across five dimensions: Self-transcendence/Helping others, Conservation/Tradition, Hedonism/Taking pleasure in life, Self-enhancement/Achieving success, and Open to change/Excitement.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 276)

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