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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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ubiquitous intervention, action, and control. The real power is that now you can modify real-time actions in the real world. Connected smart sensors can register and analyze any kind of behavior and then actually figure out how to change it.

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 293)