The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

Where you might least expect it, products of every sort are remade by the new economic requirements of connection and rendition. Each is reimagined as a gateway to the new apparatus, praised for being “smart” while traditional alternatives are reviled for remaining “dumb.” It is important to acknowledge that in this context, “smart” is a euphemism for rendition: intelligence that is designed to render some tiny corner of lived experience as behavioral data.