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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power Highlight

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With this app, Google the “copilot” prompts an individual to turn left and right on a path defined by its continuously accruing knowledge of the person and the context. Predictions about where and why a person might spend money are derived from Google’s exclusive access to behavior surplus and its equally exclusive analytic capabilities: “Eat here.” “Buy this.”

— Shoshana Zuboff

Replicated under Fair Use from The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff. (Pg. 154)