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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight
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— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiolaa move from simply showing the 10 most relevant web pages (now referred to as “10 blue links”) to showing other types of media, such as videos, images, news results, and so on, as part of the results in the base search engine. The other search engines followed suit within a few months, and the industry now refers to this general concept as Blended Search.
Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.