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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight

posted on December 10, 2014 in: Quote.

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Figure 1-2. Navigational query Opportunities: Pull searcher away from destination; get ancillary or investigatory traffic. Average value: Generally low,

— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola

Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.