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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight

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If there is no semantic match of the content of a web page to the query, the page has a much lower possibility of showing up. Therefore, the words you put on the page, and the “theme” of that page, play a huge role in ranking.

— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola

Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.