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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight
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— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C StricchiolaIn addition, the first 10 results received 89.71% of all click-through traffic; the next 10 results (normally listed on the second page of results) received 4.37%; the third page 2.42%; and the fifth page 1.07%. All other pages of results received less than 1% of total search traffic clicks.
Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.