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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight

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In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page.

— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola

Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.