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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight

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Keyword use in title tag Anchor text of inbound link Global link authority of site Age of site Link popularity within the site’s internal link structure Topical relevance of inbound links Link popularity of site in topical community Keyword use in body text Global link popularity of sites that link to the site

— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola

Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.