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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight

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more than 80% of searches are informational in nature and only about 10% of searches are navigational or transactional.

— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola

Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.