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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight

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Search engines also look at the content on the page immediately surrounding the link, as well as the overall context and authority of the website that is providing the link.

— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola

Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.