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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight
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— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C StricchiolaSearch engines can use semantic analysis to identify the collection of web pages that focus on the topic of dog grooming. The search engines can then determine which of these sites about dog grooming have the most links from the set of dog grooming sites. These sites are most likely more authoritative on the topic than the others.
Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.