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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight

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the number of impressions a consumer is exposed to will have a dramatic effect on metrics such as retention and likelihood to buy. A

— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola

Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.