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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight

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the pages are focused on unique, valuable variations and all of them link back to an original, canonical source for the singular term.

— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola

Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.