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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight

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The popularity of a given document increases with every other document that references it. In the academic world, this concept is known as citation analysis.

— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola

Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.