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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight

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The search engine has to rely on text surrounding the image, the alt attribute within the img tag, and the image filename. Optimizing for image search is its own science,

— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola

Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.