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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight

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users’ eyes are drawn to bold keywords, titles, and descriptions in the natural (“organic”) results versus the paid search listings, which receive comparatively little attention.

— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola

Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.

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