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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Highlight
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— Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiolausers’ eyes are drawn to bold keywords, titles, and descriptions in the natural (“organic”) results versus the paid search listings, which receive comparatively little attention.
Replicated under Fair Use from The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) by Eric Enge and Stephan Spencer and Rand Fishkin and and Jessie C Stricchiola.