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The Art of SEO (Theory in Practice) Highlight

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Check for a meta robots tag on the pages of the site. If you find one, you may have already spotted trouble. An unintentional NoIndex or NoFollow tag (we define these in Content Delivery and Search Spider Control) could really mess up your search ranking plans.

— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

Replicated under Fair Use from The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin.