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The Art of SEO (Theory in Practice) Highlight

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Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 (http://searchengineland.com/google-forecloses-on-content-farms-with-farmer-algorithm-update-66071). Google has access to a large number of data sources that it can use to measure how visitors interact with your website.

— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

Replicated under Fair Use from The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin.

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