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The Art of SEO (Theory in Practice) Highlight

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For example, anchor text of “Dog Grooming Salon” will bring more value to a dog grooming salon’s website than anchor text of “Click

— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

Replicated under Fair Use from The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin.