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The Art of SEO (Theory in Practice) Highlight

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For more information on reasons why search algorithms sometimes fail, you can read the following SEOmoz article, which was written by Hamlet Batista: http://www.seomoz.org/blog/7-reasons-why-search-engines-dont-return-relevant-results-100-of-the-time

— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

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