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The Art of SEO (Theory in Practice) Highlight

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However, the search engines recognize an iframe or a frame used to pull in another siteโ€™s content for what it is, and therefore ignore the content inside the iframe or frame as it is content published by another publisher.

— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

Replicated under Fair Use from The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin.