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The Art of SEO (Theory in Practice) Highlight

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In this scenario, Site C is not authoritative because the right sites do not link to it.

— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

Replicated under Fair Use from The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin.