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The Art of SEO (Theory in Practice) Highlight

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Interaction with web search results For example, if a user clicks through on a SERP listing and comes to your site, clicks the Back button, and then clicks on another result in the same set

— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

Replicated under Fair Use from The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin.